SEO is the art of making your website attractive to search engines so that you rank highly in the results for the services or products you provide – but we really mean Google since this is the largest by a country mile! Good search engine optimisation has 3 main elements:
1.Optimum Build Quality
Build your website in a way that visitors get the best possible experience. This can include the right sort of software, the way it is written, the way the images are structured, how fast it loads, how it responds on mobile devices and dozens of other small boxes ticking criteria that I won’t go into right now. Google measures your site on how user friendly it is and rewards those that take the time and effort to make it so.
2.Regular Fresh Content
Keep your website fresh with new relevant and unique content. This is not just a few words, really roll your sleeves up and get under the skin of your speciality, write thought pieces, use images and video. Share them in LinkedIn and Twitter. The more you update your site the more people will visit to see what you’ve been up to. Google will crawl your site every now and then to see what you’ve been up to. The more you update the more you get crawled.
3.Become an Expert
Google is trying to find the best in their field If you’re the leading dentist in Stratford-upon-Avon or the top hairstylist surgeon in Leamington Spa it wants the world to know about it. So start getting known. We would suggest you get yourself mentioned in the local press, write articles in any associations of governing bodies you belong to and let the world know you are an expert. The more respected the sites you are mentioned on (and linked from), the more kudos Google will give your own site which will rocket your website up the rankings.
Optimal Build Quality
Build your website in a way that visitors get the best possible experience. This can include the right sort of software, the way it is written, the way the images are structured, how fast it loads, how it responds on mobile devices and dozens of other small boxes ticking criteria that I won’t go into right now. Google measures your site on how user friendly it is and rewards those that take the time and effort to make it so.
Regular Fresh Content
Become an Expert
We’ve worked with hundreds of companies to get their websites ranking on the top of Google. If you want to discuss your search engine needs then contact us today for a free 15-page report.
The Bad News
SEO is a continual, sustained business effort that cannot be done with short cuts. You have to do optimisation in a good and honest way, in the way you run your business in the real world. It’s even possible that you have been penalised in the past for bad SEO practices which may well have to be cleaned up before you embark on any of the above.
The Good News
Most website owners don’t do SEO in the right way and largely ignore the above so if you implement a good strategy you will rank for your chosen keywords.
FREE REVIEW
To start the ball rolling we’ll give you a free website review and ranking report. Fill out the details and one of our team will come back to you, usually within 24 hours.